Business Model
Sustainable, multi-tiered commercial strategy balancing accessibility with enterprise scalability.
Multi-Tiered Commercial Strategy
We operate a disciplined, multi-tiered commercial strategy designed to balance individual accessibility with enterprise sustainability. The Conceive platform supports flexible payment architectures, including UGX processing via mobile money (MTN/Airtel) for consumers and formal vendor invoicing for B2B partners.
Tiered Pricing
Flexible Models for Every User
B2C Freemium
For Women & Families
- Baseline fertility tracking
- Cycle logging & monitoring
- Basic predictions
- Mobile money support
- Premium: UGX 15,000/mo
- Causal AI engine access
- Lifestyle counterfactuals
- Deep-dive SHAP explanations
API Licensing
Data-as-a-Service (DaaS) Model
- Volumetric per-scan pricing
- Full graph-reasoning engine
- SHAP explainability
- Fairness metrics
- Drift monitoring
- Dedicated support
- Volume discounts available
- Enterprise SLA included
Clinical Package
For Hospitals & OB/GYN Clinics
- Full EHR integration
- Clinical decision-support dashboard
- SHAP explanations
- Automated bias audits
- Compliance reporting
- Dedicated support
Strategic Partnerships
Collaborative Ecosystem for Scale
NGOs & FemTech Developers
Early adopters acting as primary distribution channels. Integrate the Conceive Score API without the R&D overhead of building an in-house ML team.
Clinical Research Collaborators
Academic researchers, epidemiologists, and clinical trial managers utilizing Conceive for multi-site validation and novel intervention discovery.
Institutional Partners
Hospitals, universities, and research institutions deploying Conceive for clinical decision-support and epidemiological studies.
Mechanistic Causal Moats
The digital fertility market is saturated with basic calendar applications that rely on standard ovulation counting. These systems frequently fail women with irregular cycles, PCOS, or Endometriosis. Conversely, generic deep-learning models act as opaque black boxes, providing probability scores without clinical justification.
Mechanistic Causal Reasoning
We do not merely predict; we explain and simulate with Individualized Treatment Effects (ITE)
Graph-Temporal-Causal Fusion
Unifying heterogeneous knowledge graphs with T-Learner and Structural Causal Models
Explainable & Auditable
SHAP explanations and fairness audits built into every prediction
Payment Architecture
Flexible, Accessible, and Institution-Ready
Mobile Money
MTN Mobile Money and Airtel Money integration for seamless consumer payments in UGX
Institutional Procurement
Request for Quotation workflows, pro forma invoicing, and bank transfers for government agencies and NGOs
Enterprise Licensing
Volumetric API licensing and annual SaaS contracts for B2B partners and institutions
Ready to Partner with Conceive?
Join us in building the future of explainable, equitable fertility intelligence.